Product Marketing Website
Protect Truth
As part of a broader effort to promote our in-house whistleblowing platform, I was tasked with designing a product marketing website from the ground up. Although I wasn’t involved in the initial platform design, I took full ownership of the website experience, from UX structure to the final UI visuals.
The goal was to build a clear, user-friendly, and conversion-oriented website that presents the platform's features, pricing plans, and value proposition in a way that appeals to both legal teams and business stakeholders. The site also supports lead capture through demo requests and enables direct purchasing of the service.
Defined the overall user flow and content architecture to guide visitors from product discovery to conversion.
Designed high-fidelity mockups and UI components aligned with the platform’s branding.
Focused on clarity, accessibility, and mobile responsiveness.
Created a pricing section with interactive elements to help users self-identify the best plan.
Supported marketing needs with call-to-action placement and SEO-friendly layout structures.
This project allowed me to apply product thinking to a marketing context, balancing visual appeal with functional clarity, while ensuring a seamless experience across the site.
Key responsibilities & outcomes
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Key responsibilities & outcomes *
Thoughtful Design for Both Desktop & Mobile
The user experience was designed to be equally effective and intuitive across all devices. Both the desktop and mobile versions were crafted with the same attention to detail, ensuring a consistent and high-quality experience.
Fully responsive layout adapting fluidly to screen size
Optimized mobile navigation (e.g., collapsible menu)
Touch-friendly interface elements and CTAs
Emphasis on readability and clear content hierarchy
Tested across multiple resolutions and devices for consistency
Loan Application Portal
I was assigned to redesign an existing loan application portal used by businesses to apply for loans through an intermediary service provider. The existing system was difficult to use, poorly structured, and lacked a cohesive UI. My responsibility was to rethink the user experience and completely redesign the interface, while keeping the core business logic and adapting to new user and stakeholder needs.
The platform serves as a step-by-step portal where companies can submit loan applications, track their status, upload required documents, and receive notifications on approval progress. I worked closely with the internal team to understand user pain points and translate business logic into a more intuitive and streamlined user journey.
Key responsibilities & outcomes
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Key responsibilities & outcomes *
Conducted UX audit on the existing system to identify usability gaps and friction points.
Redesigned the entire interface using a modular component system for consistency and scalability.
Created streamlined multi-step forms for loan applications with clear progress indicators and contextual help.
Designed intuitive dashboards for both application overview and document management.
Focused on clarity, visual hierarchy, and status visibility throughout the experience.
Delivered high-fidelity, developer-ready UI mockups.
This project demonstrated my ability to improve legacy systems through design thinking and significantly enhance usability for business-facing platforms.
Responsive Design Across Devices
The loan application portal was carefully adapted to mobile and tablet screens, maintaining full functionality and a seamless user experience from form submission to dashboard monitoring.
Optimized layout for small screens
Mobile-friendly navigation and UI elements
Touch-optimized controls and spacing
Smart field organization for mobile forms
Cross-device testing for consistency
